From ANIMAL PEOPLE, December 1993:
If fur is making a comeback, it isn’t evident in the retail price index kept by
ANIMAL PEOPLE editor Merritt Clifton since 1988. The volume of fur merchandise
advertised in the greater New York metropolitan area as of Fur Free Friday 1993 was identi-
cal to 1992, as was the average price, excluding sable. The advertised volume of sable,
the highest-priced fur, was up fivefold, with the average price up from $25,000 to
$38,750––but the advertised volume of mink held steady, while the average mink price was
down 30%. “They’re in a steep slump and swinging for home runs to compensate,” Clifton
said. “Mink is traditionally 80% of their trade, but they aren’t picking up new customers
even at steep discounts, so they’re trying to buy sable low from the cash-strapped former
Soviet republics and sell it high to the handful of customers they’ve kept.” It’s too early to
project sales figures for the whole winter, Clifton continued, with the Christmas and
Valentine’s Day sales periods still ahead, “but so far there’s no sign that increased fur adver-
tising expenditures are significantly paying off. They’re just spending more money to stay
where they are.” Just before the fall fur ad blitz began, Evans Inc., accounting for roughly
10% of U.S. retail fur sales, reported a second-quarter drop of 7.4% in same-store sales as
compared to last year.
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