From ANIMAL PEOPLE, December 2004:
Who gets the money you give to help animals?
As important, who doesn’t, who may be doing far more per
dollar received, under much more difficult conditions?
For fifteen years we have compiled our annual “Who gets the
money?” tables (starting on page 11 this year) to help animal
charity donors more effectively direct contributions.
Rich organizations have mostly become richer during this
time, whether or not their program service warrants great donor
enthusiasm. Poor but effective organizations are both much more
numerous and mostly still struggling.
Our perception of the basic problems in pro-animal
fundraising has evolved to include recognition that while some rich
groups and hired-gun fundraisers are inordinately greedy, many good
but poor groups do not get the support they need simply because they
do not ask enough people for help, or ask often enough–or they look
to the rich groups for crumbs, instead of developing their own donor
It is dismayingly evident that many of the hardest-working,
most honest, and most devotedly compassionate people who are doing
humane work are inhibited about making their needs known–especially
locally, where others are most able to help, as volunteers and as
donors of goods and services, even if they have no money to give.