Roddick tells AmEx to shed fur
From ANIMAL PEOPLE, May 1993:
WEST SUSSEX, U.K.––Seeking
to build a progressive image, American
Express recently began airing television com-
mercials featuring British cruelty-free person-
al care products entrepreneur Anita Roddick,
whose Body Shop logo has become synony-
mous with conscientious capitalism. The
commercials describe how Roddick roams the
world in search of products whose ingredients
can be harvested from whole and healthy nat-
ural environments, such as the Amazonian
rainforest. It’s great publicity for The Body
Shop as well as for AmEx––and it came at a
price beyond dollars.