Hunting––
From ANIMAL PEOPLE, November 1992:
The Michigan Public Broadcast-
ing System on September 24 aired the final
episode of Michigan Outdoors, a weekly
hook-and-bullet show that had an audience
of 200,000. The show died after host Fred
Trost said in a product review that Buck Stop
Lure Co. used cow urine in a deer scent, lost
a $4 million defamation suit the firm filed
against him, and declared bankruptcy. Trost
was also forced to suspend a magazine he
published, Michigan Outdoor Digest, circu-
lation 40,000. The latter had also been in
trouble, having been sued for copyright
infringement at one point by the Michigan
United Conservation Clubs, whose in-house
magazine is called Michigan Out-of-Doors.
Buck Stop said Trost’s attack on its product
caused sales to drop 65%. Trost, mean-
while, pledged to regroup, find backers,
and get back on the air.