Money matters
From ANIMAL PEOPLE, January/February 1999:
Animal welfare, The Chronicle of
Philanthropy reported in December 1998, is
the favorite charitable cause of only 1% of the
wealthiest Americans as surveyed by the investment
management firm U.S. Trust; is the #2
cause of only another 1%; and rates third for
4%. All nine other major charitable categories
in the survey rated at least half again more
favorably at every level of priority. As a cause
to volunteer for, animal welfare rated worse,
outweighed by a factor of at least 2.5 at each
level of priority. Ninety-three percent of the
wealthiest Americans said they did not expect to
increase their support for animal welfare during
the next three years, 5% said they would
increase it, and 1% said they would reduce it.