Pilgrim’s Pride & pride in slaughter
From ANIMAL PEOPLE, July/August 2004:
MOORFIELD, West Virginia –The poultry processing firm
Pilgrim’s Pride on July 21, 2004 fired three managers and eight
hourly workers at a slaughterhouse in Moorfield, West Virginia,
where a PETA undercover videographer documented workers killing
chickens by stomping them and beating them against walls.
“The move followed an ultimatum by KFC, a major customer,
that it would stop buying chicken from the plant unless there were
assurances that the abuse had stopped,” wrote Barry Shlacter of the
Fort Worth Star-Telegram.
KFC president Gregg Dedrick told Vicki Smith of Associated
Press that KFC will hire a fulltime animal welfare inspector to
monitor the slaughterhouse, which is one of two similar facilities
in Moorfield that are owned by Pilgrim’s Pride. Altogether,
Pilgrim’s Pride employs 2,300 people in a county of under 13,000.
Pilgrim’s Pride, headquartered in Pittsburg, Texas, is the
second-largest poultry producer in the U.S., employing 40,000 people
at 24 slaughterhouses in 17 states, Mexico, and Puerto Rico.
After PETA posted the video on its web site, “The Pilgrim’s
Pride share price fell 3%, while that of KFC’s parent company, Yum
Brands, lost 2%,” Shlacter reported.