Diet & Health
From ANIMAL PEOPLE, May 1993:
The Burger King franchise at
Watkins Glen, New York, in February qui-
etly introduced the spicy bean burger sold
by British Burger King outlets. Priced at
$2.29, the vegetarian burger is made from
kidney beans, carrots, onions, potato
flakes, and peppers, breaded and deep
fried, served on a bun with catsup, cheese
(optional), and tomato. Associated Press
quoted the manager as saying six weeks
later, “The demand is unbelievable. People
are coming from all over. There’s not a seat
in the restaurant. They say there are 12 mil-
lion vegetarians in the U.S. If we can kick
into that market, it’s well worth our while.”
According to AP, the spicy bean burger
will be introduced nationally if it remains
popular in Watkins Glen through the end of
the summer.