Fundraising tactic

From ANIMAL PEOPLE, April 1993:

Animal shelters and advocacy groups might consider
emulating an Iowa State University College of Veterinary
Medicine fundraising tactic, Iowa Veterinary Teaching Hospital
chief of staff Dr. Ronald Grier recently told The Chronicle of
Philanthropy. The vet school encourages alumni to send small
memorial gifts after pets in their care die or are euthanized––and
to send along each pet keepers’ name and address. The pet keepers
then receive personalized sympathy cards from the school’s
Companion Animal Fund, notifying them of the veterinarians’
gifts, along with brochures describing how donations to the fund
buy equipment to help save animal lives. Although the cards and
brochures do not directly ask for money, many recipients respond
with gifts. The participating veterinarians build good will, and
the vet school collects about $35,000 a year in donations.
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