Charitable standards & the discerning donor
From ANIMAL PEOPLE, October 2010:
(Actual press date November 3.)
ANIMAL PEOPLE has over the years often
criticized the charity evaluation methods of both
the Wise Giving Alliance, a project of the
Council of Better Business Bureaus, and Charity
Navigator, whose easily accessed online star
ratings of charities are now by far the charity
evaluation method most used by donors.
The Wise Giving Alliance evaluations, as
ANIMAL PEOPLE has in the past explained in
detail, require charities to meet a set of
standards for governance which for animal
charities and most small charities actually work
at cross-purposes to the goal of maintaining a
strong focus on the charitable mission.