Editorial: Donor defense in a desperate cause
From ANIMAL PEOPLE, December 2003:
Starting on page 12, ANIMAL PEOPLE for
the 14th year presents “Who gets the money?”
This popular annual feature reveals the financial
affairs of the animal-related charities whose
appeals are most likely to land in your mailbox.
It explains which organizations have money, how
they get it, and what they do with it.
Three pages of prefatory notes help
readers to interpret the numbers. As a further
aid to donors, ANIMAL PEOPLE each spring
publishes a comprensive handbook, The Watchdog
Report on Animal Charities, supplementing the
financial data with succinct descriptions of
programs and any policy or administrative matters
of special note. At $25 per copy, The Watchdog
Report costs less than 25ยข per charity evaluated,
a bargain for any frequent pro-animal donor.