Advertising & the AV front

From ANIMAL PEOPLE, December 2005:

The British Advertising Standards Authority on December 6,
2005 upheld complaints against the Europeans for Medical Progress
anti-vivisection pamphlet Our Children’s Health. The Association of
Medical Research Charities and Research Defence Society argued that
Our Children’s Health includes five misleading claims, such as that
“Treatment of childhood leukemia has improved dramatically, thanks
entirely to ingenious research on cell and tissue cultures–not to
animal experiments.” Europeans for Medical Progress “supported its
claim with examples of research from the early 20th century,” wrote
Guardian science correspondent Alok Jha. “The Advertising Standards
Authority considered that ‘Readers are unlikely to regard research
conducted in the 1940s and 1950s to be recent improvements.'”

The American Association of Equine Practitioners and the
Foundation for Biomedical Research on December 6, 2005 announced at
the AAEP annual convention in Seattle that they will jointly mount a
web site to promote awareness of advances in equine and human health
care resulting from experiments on horses. Washington State
University veterinary clinical sciences chair Rick DeBowes told media
about degenerative conditions often shared by horses and humans. FBR
founder and thoroughbred breeder Frankie Trull said the joint
campaign will include “30-second television public service
announcements narrated by cowboy poet and veterinarian Baxter Black,”
along with “trading cards, bookmarks, and a barn poster,” reported
Kimberly S. Herbert, editor of the online magazine
<www.TheHorse.com>.

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