Egg & meat ad tactics reviewed

From ANIMAL PEOPLE, June 2004:

The Better Business Bureau’s National Advertising Review
Board on May 9, 2004 upheld a November 2003 ruling by a lower panel
that the United Egg Producers “animal care certified” labeling is
misleading, and should either be dropped or be significantly
altered. On May 10 the United Egg Producers board voted to revamp
their web site to provide further information to consumers about what
the label means. The complaint was brought by Compassion Over
Killing, which has filed similar complaints with the Federal Trade
Commission and the Food & Drug Administration.

The U.S. Supreme Court agreed on May 23 to review the
constitutionality of the 1985 federal law that requires beef ranchers
to pay into a collective marketing fund. In July 2003 the U.S. Court
of Appeals in St. Louis held that the law violates the First
Amendment right of free speech, by forcing cattlemen to deliver a
message that they may not choose to deliver. Soon afterward the U.S.
Court of Appeals in Cincinnati issued a similar ruling pertaining to
collective pork marketing, and the U.S. Court of Appeals in
Philadelphia issued a parallel opinion about the constitutionality of
collective milk marketing. The marketing plans are best known for
promoting the phrases “Beef: It’s What’s For Dinner,” “Pork: The
Other White Meat,” and “Got Milk?”

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