BOOKS: Strategic Action for Animals
From ANIMAL PEOPLE, January/February 2010:
Strategic Action for Animals:
A handbook for strategic movement building,
organizing and activism for animal liberation
by Melanie Joy
Lantern Books (128 2nd Place, Garden Suite,
Brooklyn, NY 11231), 2008. 176 pages,
paperback. $20.00.
“The animal liberation movementŠneeds to
raise public awareness so that citizens become
mobilized to demand change,” believes Melanie
Joy.
Public awareness of the major issues in
animal advocacy has already long since been
accomplished. References to animal advocacy
themes and concerns are now ubiquitous in prime
time television, popular films, music, comedy
monologues, and the metaphors of common
speech-and have been for decades. How to
mobilize all this awareness into an effective
demand for change is the continuing problem.