From ANIMAL PEOPLE, May 2000:

LOS ANGELES––Alex Pacheco, who with Ingrid Newkirk cofounded People for the Ethical Treatment of Animals in 1981, left PETA at the end of 1999 to head the newly formed Humane America Foundation, billed–– in a distinct break from PETA policy––as focusing on dogs and cats, intending to help make the U.S. a no-kill nation. PETA has always been highly critical of no-kill sheltering.

Other key figures with Humane America include executive director David Meyer, who was executive director at Last Chance for Animals, 1995-1998, and research director Doug Mckee, of Virginia. Various celebrities have also lent their names to it.

The first Humane America project was a survey of 517 Los Angeles residents about pets and attitudes toward petkeeping. It mostly confirmed the findings of surveys of San Jose and San Diego residents done in 1995 and 1996 by Karen Johnson of the National Pet Alliance. L.A. residents kept fewer cats than expected, however, and opposite to Johnson’s findings had fixed 80% of their dogs but only 67% of their cats.

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From ANIMAL PEOPLE, May 2000:

Animal Fair, a glitzy magazine and web site created by celebrity cookbook co-author Wendy Diamond, “has raised about $1 million in capital since its launch last fall,” reports Keith J. Kelly of the New York Post, but is already in trouble due to “an exodus of staffers, board members and top executives,” after a split between Diamond and former boyfriend Chris Innis.

Innis formerly chaired the Animal Fair board, following the September 1999 resignation of Reciprocal Records president Larry Miller, but “has a day job as worldwide corporate planning director for magazine giant Emap Petersen, owners of Hot Rod, Teen and Motor Trend,” said Kelly, adding that Emap Petersen was not involved in funding Animal Fair.

Diamond, who claims to have raised $500,000 for charity through cookbook collaborations with rock stars Michael Jackson and Madonna, touts Animal Fair as “the first lifestyle web site and magazine for pet owners and animal lovers, bringing pets to the forefront of education, fashion, and entertainment, while creating awareness for protecting their welfare.”

Paige Powell, former editor of Interview magazine and companion to the late artist Andy Warhol, had similar ambitions for , an electronic magazine she launched from Portland, Oregon in 1996. It continues on a lower key, with a Pacific Northwest focus.