Pepsi drops the "Big Lick"
From ANIMAL PEOPLE, June 2012:
Pepsi drops the “Big Lick”
SHELBYVILLE, Tennessee-– Walking horse trainers are still trying to force horses into taking the “big lick,” the equine equivalent of a goosestep, but Pepsi will no longer be paying the Walking Horse National Celebration to associate the “big lick” with Pepsi beverages.
A sponsor of the Walking Horse National Celebration since 2010, Pepsi had paid $25,000 per year for exclusive rights to sell an estimated $50,000 worth of soft drinks during the event. Pepsi dropped support of the prestigious “big lick” show on May 17, 2012, less than 24 hours after the ABC News programs Night-line and Good Morning America aired videotape obtained by an undercover investigator for the Humane Society of the U.S. showing extensive abuse of horses at Whittier Stables in Collierville. Read more