“Hobbit” premiere upstaged by animal neglect allegations
From ANIMAL PEOPLE, November/December 2012:
WELLINGTON–People for the Ethical Treatment of Animals was
mentioned in the first sentence of international coverage of the
November 28, 2012 world premiere of The Hobbit: An Unexpected
Journey, perhaps the most publicized film debut ever.
The American Humane Association drew global attention to the
72-year-old AHA pursuit of broader authority to supervise the use of
animals in film making.
Wellington, hosting the world premier, billed itself “The
Middle of Middle Earth.” As many as 100,000 people attended Hobbit
screenings and a parade in honor of the cast. The New Zealand
government struck commemorative coins for the occasion.
The Hobbit: An Unexpected Journey is the first of a planned
$500 million prequel trilogy, following the success of director
Peter Jackson’s Lord of the Rings trilogy, also based on the
writings of J.R.R. Tolkien (1892-1973).