SPCA International debut raises questions
From ANIMAL PEOPLE, November/December 2007:
MONTREAL–Complaints about SPCA International promotional
tactics began to reach ANIMAL PEOPLE almost as soon as the SPCA
International web site went up on January 5, 2007.
Proclaimed a media release from Bold New World, the
self-described “Los Angeles-based interactive agency” that produced
the web site, “The mission of SPCA International is to raise the
awareness of the abuse of animals to a global level, and to mount
efforts to enhance animal welfare throughout the world. SPCA
International accomplishes this mission by working both independently
and as an umbrella organization for local SPCA organizations in all
countries.”
More than 11,000 animal charities working in more than 140
nations might have thought they had already raised “awareness of the
abuse of animals to a global level,” but no one objected to further
“efforts to enhance animal welfare throughout the world.”