From ANIMAL PEOPLE, April 2008:

Having never won a fight in his life, despite picking many
in his youth, the longtime ANIMAL PEOPLE office cat Alfred the Great
died in 2006 after convincing generations of younger cats that his
scars from many early thrashings were evidence that he was not a cat
to trifle with. Alfred occupied a royal pillow for years after
learning a lesson about image and character from an old female cat
named Gidget, nicknamed “Devil of the Boss Cats.”
A rather small tabby, Gidget one evening turned on a coyote
believed to have eaten nine other cats, and sent the coyote racing
up a mountainside for dear life with her practiced shrieks and Aikido
rolls. The coyote never came back.
Alfred followed Gidget, practicing her growl and swagger.
But Alfred also studied the social nuances exhibited by the
Buddha-like Voltaire, his predecessor as as the ANIMAL PEOPLE top
cat, who tended to let younger tomcats beat each other up without
involving himself in pointless confrontation. Cultivating political
wisdom, Alfred reigned into frail old age, then peacefully
abdicated when he knew he could no longer present a convincing bluff.
Image and character, as almost every animal instinctively
knows, are often not the same thing–but image reflects character
often enough that rivals and predators tend to avoid risking
mistakes. The essence of successful display, whether to attract a
mate or to repel a threat, is convincing others that the brightness
of feathers, size of mane, length of horns, or jauntiness of a
strut is authentically indicative of whatever is underneath.
Image tends to be created by the combination of whatever is
deliberately offered to view with what cannot be hidden. Thus much
of image is a matter of presenting a potential defect or
vulnerability as an attribute and asset. Alfred could not hide his
scars, but he could tell hugely exaggerated war stories about them
with his cocky demeanor. Gidget could not hide being small, but her
growl hinted at the ferocity of a puma. Voltaire moved in a regal
manner ensuring that he was seen as the king of cats, not just a fat
cat.

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