Donations for animals rise
From ANIMAL PEOPLE, July/August 2007:
Donations to U.S. animal welfare charities have cumulatively
increased 28% over the past three years, according to data released
by the Boston direct marketing consulting firm Target Analysis Group.
In the 12 months from April 2006 through March 2007, animal welfare
charities achieved an 8.5% increase in revenue, a 10% increase in
number of donors, and an 8% increase in the number of new donors.
Animal welfare charities were 5.6 times more successful than
environmental charities. Reported by Holly Hall in the July 26,
2007 edition of the Chronicle of Philanthropy, the findings came
from an analysis of 68 million donations made by 38 million
individuals, who cumulatively gave more than $1.7 billion in