From ANIMAL PEOPLE, November 2004:
NEW YORK CITY–“Real Fur Is Fun Again,”
headlined the October 11 edition of Newsweek.
“It’s less expensive and more popular than ever.
But as young people snuggle up, where are the
Fur appeared on 36 of the 270 pages in
the “Women’s Fashion Fall 2004” edition of The
New York Times Style Magazine: as many pages as
in all editions from 2001 through 2003 combined.
Fur is more visible now than at any time
in the past 20 years. Furriers are buying more
ad space in The New York Times and other
periodicals known to reach affluent younger
women, anticipating a profitable winter–if the
economy holds up.
But furriers have often misread market
demand. Expecting a boom in the winters of
1993/1994 and 1997/1998, chiefly through
believing their own propaganda, furriers drove
fur pelt prices up at auction with panic buying
to increase inventory, stepped up their
advertising, and experienced busts instead.