BBB asks FTC to probe “animal care certified”

From ANIMAL PEOPLE, September 2004:

Washington D.C.–The Better Business Bureau on August 25,
2004 asked the U.S. Federal Trade Commission to investigate as a
potential case of deceptive labeling the use of the phrase “Animal
Care Certified” by members of the industry trade group United Egg
Producers.
The BBB National Advertising Review Board on May 9 upheld a
November 2003 ruling by a lower panel that the UEP use of “animal
care certified” is misleading, and should either be dropped or be
significantly altered. The UEP board on May 10 voted to revamp their
web site to give more information about what the label means, but
the BBB found that this did not meet their objection.
The initial complaint about “animal care certified” was
brought to the BBB by Compassion Over Killing, which earlier filed
similar complaints with both the Federal Trade Commission and the
Food & Drug Administration.

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