From ANIMAL PEOPLE, December 2003:
WASHINGTON D.C.–Donors can expect to get
more direct mail appeals than ever in 2004, and
more from animal charities they never heard of
than they thought possible, due to a recent
change in U.S. postal rules.
Direct mailers will now be allowed to use
nonprofit bulk rates to send appeals in which
they have a financial interest.
Translation: if a charity cannot afford
to pay the mailer up front, the mailer can front
the money at credit card rates, send the appeal
out by the cheapest means, and pay itself back
with the returns, even if the charity that the
mailing is done in the name of does not net a red