Home 4 the Holidays places 76,000+
From ANIMAL PEOPLE, March 2002:
SAN DIEGO–More than 450 animal shelters in four nations
combined efforts to send more than 76,000 dogs and cats “Home 4 the
Holidays,” Hala Ali Aryan of the San Diego Union-Tribune reported on
January 20. The seven-week joint promotion ran from November 13,
2001, to January 6, 2002.
Founded in 1999 by Mike Arms of the Helen Woodward Animal
Center in Rancho Santa Fe, California, “Home 4 the Holidays”
debuted as a 14-shelter local program. It went global in 2001 with
the help of advertising in ANIMAL PEOPLE. In 30 years of adoption
promotion and counseling, at the American SPCA and North Shore
Animal League America before becoming executive director of the Helen
Woodward Center, Arms has supervised more than half a million
adoptions, and collaborative events he helped to initiate,
including the spring “Pet Adoptathon” coordinated by North Shore,
have placed several hundred thousand more animals.
The Woodward Center broke its own record for adoptions in a
month by placing 145 pets in December 2001.