Could Steve Hindi be Zorro?
From ANIMAL PEOPLE, September 1998:
CHICAGO––Chicago Animal
Rights Coalition founder Steve Hindi, 43,
“pioneers a new brand of brass-knuckled
activism,” Jonathan Eig warned hunters and
fishers in the August edition of Outside magazine.
Under the headline “Put that Bunny
Down, or I’ll Kick Your Butt,” Eig described
Hindi’s recent public challenge to Mexican
matadors to meet him in the ring for a Zorrostyle
sword-and-cape fight with someone
who’ll fight back with a chance of success.
While awaiting a response (and not
holding his breath in expectation of getting
one), Hindi called a boycott of Pepsi Cola
over Pepsi subsidies to bullfighting via prominent
advertising in Mexican bull rings.
Replied Pepsi group manager for
customer relations Christine Jones, “Although
some arenas in Mexico may carry Pepsi signage
because our soft drinks are sold there,
this should not be construed as an endorsement
of bullfighting. We do not contribute funding
nor do we sponsor bullfighting events.” The
Pepsi banners appearing in the background of
many of Hindi’s photos and videos of bullfights,
Jones said, “remain in place for all
activities held at these venues.”