Just show me the money!
From ANIMAL PEOPLE, July/August 1997:
National Alliance for Animals
president Peter Gerard, formerly known
as Peter Linck, on May 29 released long
awaited audited financial statements pertaining
to the June 1996 World Animal
Awareness Week––but they scarcely
answered all the big questions, including
why the cost of the events ran triple
Gerard’s estimate of only two months
earlier, while the crowd of 3,000 was
97,000 fewer than his promotional literature
promised.
Gerard told the April 1996
Summit for the Animals that he expected
World Week to cost $218,000 plus
unspecified amounts for advertising that
he later declared to be $13,320. The
World Week program thanked sponsors
for cash gifts of at least $754,925, and
according to Gerard’s crowd count, ticket
sales for World Week events should
have raised $213,600, for estimated total
receipts of upward of $950,000.