From ANIMAL PEOPLE, April 1997:

“Know what works good?”
homeless Earl asked Mike Barnicle of
the Boston Globe last November, as
Barnicle researched a feature on panhandling.
“Get a can and cover it with pictures
of hurt dogs. People give you
money: they think it’s for hurt dogs.
The ‘feed the family’ sign, that don’t get
you anywhere near as much as a picture
of a hurt dog.”
Pioneered decades ago by the
March of Dimes, the counter change can
is a staple of grassroots fundraising,
especially important to small town
humane societies and neighborhood rescue
groups, who have learned that the
regulars at restaurants and coffee shops
will often chip in to help the feral cats
around the dumpster. The secret, agree
experts, is having lots of attractive cans
out in lots of locations––and visiting
them often, to avoid losses to petty theft.

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From ANIMAL PEOPLE, April 1997:

Kathleen Marquardt, just a few months after announcing the
merger of her anti-animal rights group Putting People First with the far-right
American Policy Center, was billed at a February 15 fundraiser for
Congressional Representative Rick Hill (R-Montana) as spokesperson for
something called Putting Liberty First––on the same bill as APC founder
Tom DeWeese. An extensive online data search indicates that Marquardt’s
husband, attorney Bill Wewer, may not have appeared in public or written for
PPF since July 1991, and has apparently surfaced in articles about PPF in
mass media only once since PPF moved in 1994 from Washington D.C. to
Helena, Montana––Marquardt’s home town. “I have not been as visible lately,”
Wewer said by fax, “because I have moled into a movement organization
uising an identity which, although assumed, does contain a humorous clue to
my real identity, if you know how to look for it.” From 1990 to 1994, it was
Wewer rather than Marquardt who tended to have the higher public profile.
Wewer and Marquardt were two of the four board members at the National
Committee to Preserve Social Security and Medicare when it ran afoul of
two Congressional investigations and was reprimanded by the U.S. Postal
Service and the Justice Department in the mid-1980s for allegedly misleading
fundraising. Wewer subsequently incorporated the Doris Day Animal League
in 1987; did legal work for the National Alliance for Animal Legislation in
1989, preparatory to the 1990 March for the Animals, after Marquardt founded
PPF; and left DDAL and the Alliance to represent PPF in early 1990.
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