Horses

From ANIMAL PEOPLE, May 1994:

Wyeth-Ayerst spent $9.2 million to push the estro-
gen supplement Premarin in 1992, according to Advertising
Age, while Ciba-Geigy spent $4.7 million promoting Estrace,
the leading rival product. Both drugs are sold to treat symp-
toms of menopause. Premarin is based on urine from pregnant
mares, who spend winters strapped to collection apparatus
under conditions similar to those of dairy cattle. More than
80% of the foals are sold to the horsemeat trade. Estrace is by
contrast a synthetic product. The estrogen supplement market
is expected to grow fast: only 7.4 million women take them
now, of an estimated potential U.S. market of 26.2 million.
The American SPCA, a leading foe of the New
York City carriage horse trade, now has its own carriage,
a replica of the horsedrawn ambulance it used in rescue work
circa 1895, built by former board member LeRoy Swindell.
The carriage is to debut at the Steuben Day Parade in October .
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