Westminster dog show drops Pedigree over pro-adoption ads
From ANIMAL PEOPLE, March 2012:
Westminster dog show drops Pedigree over pro-adoption ads
NEW YORK CITY— Mars Petcare U.S., maker of Pedigree brand dog food, lost the 2012 Westminster Kennel Club Dog Show television advertising contract to Nestle Purina Pet Care, but won the publicity war after Westminster spokesperson David Frei on February 10, 2012 confirmed to Ben Walker of Associated Press that Pedigree was dropped for airing tear-jerking commercials that promoted shelter adoptions of mutts during the 2011 Westminster show. Read more