Editorial: Hop a Bus
From ANIMAL PEOPLE, April 1998:
Alan R. Andreasen’s book Marketing Social Change appeared in 1995, but a reader
only just brought it to our attention, noting the application to humane work in the subtitle:
Changing Behavior to Promote Health, Social Development, and the Environment.
This, the reader recognized, is exactly what is involved in getting people to fix their
dogs and cats, and quit either letting pets roam or leaving them alone, miserably chained.