Ending animal acts boosts Nanjing Zoo paid attendance
From ANIMAL PEOPLE, September 2013: (Actually published on October 8, 2013)
NANJING, China––Ending trained animal acts in 2011 led to two consecutive years of record attendance at Nanjing Zoo, show attendance figures obtained by the Animals Asia Foundation. The Nanjing Zoo attracted 867,513 visitors in 2010, the last year that the zoo featured animal acts, but drew more than a million visitors each in 2011 and 2012. “Too often zoos fail to realize that they are losing customers because appetites for animal performances and exploitation are diminishing fast,” commented Animals Asia Foundation welfare director Dave Neale.