Greenhouse gases are invisible– as is “green” recognition of meat as source
From ANIMAL PEOPLE, May 2007:
NORWALK, Connecticut– Posting “Ten easy
steps to cutting out the #1 contributor to global
warming: farmed animals!” on April 6, 2007,
the Earth Day Network could not have been more
explicit about the most helpful action that
average citizens can take to cut greenhouse gas
emissions and slow the pace of climate change.
But the Earth Day Network message barely reached
Among more than 8.9 million web postings
worldwide about Earth Day 2007, 26% mentioned
food, mostly as a component of festivities.
Only 1% mentioned “livestock,” “cattle,”
“vegetarian,” or “vegan” in any way.
Yet “vegan” was mentioned in 88,300
postings. Greenhouse gases, so named because
they contribute to the earth-warming “greenhouse
effect,” were mentioned in only 83,700 postings,
and methane, the most damaging greenhouse gas,
emitted mainly by livestock, got just 71,800
The “Green Tips for Earth Day” web site,
posted by Earth 911 with the support of the U.S.
Environmental Protection Agency, omitted any
notice of animal production and meat-eating.
Noting that Earth Day is now more a
cultural celebration than a day of
awareness-raising and protest, Vermont
environmentalist author Bill McKibben and friends
organized “Step It Up 2007,” a “National Day of
Climate Action” held on April 13, a week ahead
of Earth Day, to try to increase attention to
More than 1,400 organizations headquartered in
all 50 states and many nations abroad took part.
“What do you feel guilty about not
doing?” New York magazine writer Tim Murphy
asked New York City “Step It Up 2007” coordinator