Buying time
From ANIMAL PEOPLE, June 2002:
BLOOMINGTON, Indiana–A recent study of a week of television
broadcasting on affiliates of seven national networks, done by
Indiana University researchers with Henry J. Kaiser Family Foundation
support, affirms the view several times expressed in ANIMAL PEOPLE
by “Neutress of the Night” Kat Chaplin, of Roanoke, Texas, that
animal advocacy groups are making a big mistake if they rely on
public service announcements instead of paid advertising to spread
their message on the airwaves.